During the promotion period, The Point members who accumulate spending at designated “Instant Earn Points” participating merchants in East Point City using electronic payment and successfully register their points will have a chance to participate in the “Summer Top Spender Rewards”. The top 15 members with the highest accumulated spending will have a chance to win iPhone 16 Pro Max, or AirPods 4 with Active Noise Cancellation or East Point City AV & Electronics eCoupon!

Promotion Period: 1 Aug – 31 Aug 2025

Redemption Time: 1:00pm – 10:00pm

Redemption Location: Redemption Counter, 2/F, East Point City

Terms & Conditions apply.

Press Conference Event Admission Pass Redemption
Redemption Period: July 22 to August 1 (or while stocks last)
Redemption Time: 1pm–10pm
Redemption Location: L2 Redemption Counter, East Point City

Redemption Details:
【Event Admission Pass Redemption】
The Point members who spend HK$3,000 or above via electronic payment* at East Point City in a single day to redeem:
1 Event Admission Pass + 1 HK$100 East Point City Retail eCoupon (254 quotas available)

【Star Admission Letter Redemption】
The Point members who have redeemed an Event Admission Pass can qualify as follows:
Between July 22–28, the first 32 members with the highest cumulative e-payment spending at designated “Instant Points Earn” participating merchants in East Point City will receive:
1 Star Admission Zone Letter + 4 HK$100 East Point City Retail eCoupon
(32 quotas available)

Quotas are limited, first-come, first-served, while stocks last. Terms and conditions apply. For details, please inquire with mall staff.
Redemption is not available via The Point Gold counter priority line.

“East Point City x Midlife, Sing & Shine! 3” Concert Press Event
Event Date: August 2, 2025
Time: 1pm
Venue: Atrium, 1/F, East Point City

Winner Announcement — “East Point City x Midlife Sing 3 Concert ” Press Event – Star Access

The following is the list of the top 32 The Point members (in no particular order) who accumulated the highest spending at East Point City designated The Point Instant Earn merchants during the promotional period (July 22 – 28, 2025), and redeemed the press conference admission pass. Winners will be notified individually regarding prize collection details. Alternatively, inquiries may be made in person at the L2 Gift Redemption Counter, East Point City,  from now until August 1, 2025 (1:00 PM–10:00 PM):

Winner list:

SHKP0127305
SHKP0134119
SHKP0269065
SHKP0270100
SHKP0285931
SHKP0306833
SHKP0812760
SHKP0894395
SHKP1071392
SHKP1281482
SHKP1332877
SHKP1493965
SHKP1493979
SHKP1794679
SHKP1984848
SHKP2069892
SHKP2081152
SHKP2087078
SHKP2087082
SHKP2161710
SHKP2180483
SHKP2269862
SHKP3059559
SHKP3062768
SHKP3076933
SHKP3299303
SHKP3363100
SHKP3446523
SHKP3455233
SHKP3456191
SHKP3457739
SHKP3461885

Congratulations to all winners!

Sun Hung Kai Properties and East Point City shall not be held responsible if winners fail to receive notifications or prizes due to inaccurate/invalid contact information provided in The Point Membership Rewards Program. Prizes unclaimed at the designated location by August 1, 2025, will be forfeited.

Subject to Terms and Conditions.

Jun Event

Promotion Period: 24 June – 31 August 2025
Registration Time: 1pm-10pm
Registration Venue: Redemption Counter, 2/F, East Point City

Rock My Soul @East Point City

Date: Aug 3
Time: 3pm
Location: 1/F Atrium, East Point City

Promotion Period: 2 July 2025 till out of stock

Sales Hour: 10am – 10pm

Sales Counter location: 2/F Customer Care Centre

Promotion Period: 1 July – 14 September 2025
Registration Time: 1pm-10pm
Registration Venue: Redemption Counter, 2/F, East Point City

Promotion Period: 1 July – 14 September June 2025
Registration Time: 1pm-10pm
Registration Venue: Redemption Counter, 2/F, East Point City

Date: 5 July – 20 August 2025
Time: 12pm-8pm (The last entry time is 7:30pm)
Venue: 1/F Atrium, East Point City

Valid date: 23 June to 31 July (Simply present this e-version to enjoy the Exclusive Privileges!)

On July 1st, The Point members can redeem extra $28 Point Dollar (equivalent to 7,000 points) with electronic spending of HK$7,100^ or more at designated The Point “Instant Point Earn” participating merchants in East Point City.

^ up to 3 sets of receipts from different merchants and each must be at least HK$100.

During the promotion period, The Point members who spend HK$2,500^ or more in a single day using electronic payment* at designated “Instant Point Earn” participating merchants in East Point City, including at least one receipt of HK$500 or more from designated fashion or sportswear merchants, can redeem one East Point City Asics HK$200 e-Coupon^# or one East Point City Catalog HK$200 e-Coupon^#!

Promotion Period: 25 Jun – 31 Aug 2025
Redemption Time: 1:00pm – 10:00pm
Redemption Location: Redemption Counter, 2/F, East Point City

The list of participating merchants in Fashion or Sportswear trade category
6IXTY8IGHT (102)
Bauhaus (115A)
BRAND OFF TOKYO (150)
Como (115C)
Dr. Kong (120B)
G2000 (193)
Little Thing (122)
OME 32 (176B)
REFASH (199G)
Satami (237)
The ASH (109A)
Wacoal (255)
Accurate Sports (165)
Adidas (169-170)
Asics (132-133)
Catalog (138-139)
FILA (168)
LI-NING (162)
Marathon Sports (182)
New Balance (167)
Pro Runner (152B)
Puma (161)
Skechers (131A)

Terms & Conditions apply.

* Electronic payments are limited to credit cards, EPS, debit cards, Apple Pay, BoC Pay, Google Pay, PayMe, Samsung Pay, UnionPay Mobile QuickPass, UnionPay QR Code, WeChat Pay, Alipay or other stored value facilities under the regulatory supervision of the “Payment Systems and Stored Value Facilities Ordinance”, including but not limited to SHKP Malls Gift Card, Octopus, Octopus Wallet, Tap & Go and TNG Wallet.

^ A maximum of 3 machine-printed receipts from different merchants will be accepted; one must be from a designated fashion or sportswear merchant with a minimum spending of HK$500; the remaining receipts must each have a minimum spending of HK$100.

# The East Point City Asics HK$200 e-Coupon is only valid at the Asics store in East Point City (Shop No. 132-133); the East Point City Catalog HK$200 e-Coupon is only valid at the Catalog store in East Point City (Shop No. 138-139).